ACM launches joint venture insurance brand, View Insurance

Australian Community Media (ACM) has launched a new insurance brand, View Insurance.

It will be marketed from today across ACM’s 14 dailies, including the Canberra Times, Newcastle Herald and the Ballarat Courier and will feature home, car, pet, landlord and business insurance.

The launch will see ACM become an authorised representative of insurance firm Carollo Horton, essentially creating a joint venture.

ACM executive chairman Antony Catalano described View Insurance as a “natural extension of the View brand as we look to further build the penetration into the ACM markets and beyond”.

ACM already operate a JV in real estate with Earlier this week ACM was announced as an investor in travel technology platform Travlr.

Catalano said View Insurance will offer its readers access to a number of insurance policies.

ACM also vowed to commit a percentage of each individual policy purchased to the Kindness Factory, a project founded by Kath Koschel which initially collated random acts of kindness before evolving into the Kind Schools Network.

The network embeds “12 Attributes of Kindness” into the school curriculum and offers children help in tackling their own challenges in life.

“We call it Policies with heart,” Catalano said. “We think the work that Kath and the team do is fantastic and we couldn’t think of a better cause to support.

“Protecting our most valuable assets is important to all of us and now with View Insurance, simply by insuring your home you will also be helping our kids learn about the importance of kindness in all of our lives and the role it can play in managing our own mental health.”

Michael Carollo from View Insurance said he was “excited to be working with ACM in launching the View Insurance brand”.

“The regions are growing quicker than ever before and through our partnership with ACM we can reach an audience of 6.4 million each month,” he said.

“We plan to help as many of them as we can with market leading insurance products and help them protect the things they love. We’re hoping to change their view on insurance.”


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