Thrive PR appointed as Airbnb’s sole PR agency in ANZ

Thrive PR + Communications (Thrive) has been appointed as the sole PR agency for Airbnb in Australia and New Zealand.

Strategic and creative direction for Airbnb will be led out of Thrive Sydney and the team will be bolstered with specialist support across locations including Melbourne, Brisbane, Gold Coast, Perth, and Auckland.

Thrive has won Airbnb’s PR account

Thrive founder and managing director, Leilani Abels said: “Thrive and Airbnb are limited by nothing when it comes to what we can achieve together with forward-thinking public relations activity. We have started from a unique place with Airbnb, sharing the same entrepreneurial spirit and a passion for community and creating memorable experiences. I’m excited for our consultants to have the opportunity to work with Airbnb’s first-class team, on an incredible brand and with a world leader in its category. We have begun our journey to deliver great value, innovative thinking and business impact to Airbnb.”

The appointment will see Thrive support Airbnb’s consumer and corporate public relations work and initiate a number of major projects throughout the year.

In terms of Thrive’s other clients, it was reappointed by ASUS to it PR account in July. The PR agency also won Tinder and Sodastream earlier this year.


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