ACM, Nine and West Australian papers ditch public AMAA auditing
Over a year after News Corp left the Audited Media Association of Australia (AMAA)’s public auditing system Nine, Australian Community Media (ACM) metro and West Australian Newspapers have all followed suit, moving to private auditing with the association.
The decision comes due to the “changing landscape” of the media industry, according to the AMAA, and a focus on multi-platform audience measurement.
The future of the AMAA public auditing looks rocky as all major print publishers leave the process
