ACP ‘goes cold on Elle launch’

ACP may shelve its launch of Elle, The Australian is reporting.

The title – a joint venture with Hearst – was due to launch in the Australian autumn.

The move was announced in October at Nine Entertainment Co’s TV upfronts presentation to media agencies and advertisers.

However ACP MD Phil Scott, who did the deal, was ousted justthree weeks later.

The Australian is speculating that the women’s title will not now launch until next year.

This week it emerged that Pacific Magazines’ parent company Seven West Media is in early talks to buy ACP. The significant investment in a magazine launch would be unlikely in a business looking to cut costs for a sale.

ACP did not return Mumbrella’s request for comment


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