ACP joins PacMags in the battle for mature women
The mature women’s market is shaping up to be a key Australian magazine battleground for 2009.
Just hours after PacMags announced that it is to launch Prevention magazine to sit alongside stablemate Women’s Health, ACP has said it will carry out a “major relaunch” of Good Health magazine.
According to Good Health editor Catherine Marshall: “We have a strong, loyal reader base in the 40+ age bracket and now we want to build our readership in the emerging younger audience.”
The new positioning will see Good Health attempt to broaden its appeal to women in the 30-40 age bracket and widen its focus on health and lifestyle. The magazine will also be rebranded from its former title of Good Health and Medicine – it was originally a spin-off from Nine’s TV show Good Medicine.
The new look magazine will be on sale from the beginning of June to coincide with ACP’s 30 Days of Health and Wellbeing. The relaunch, which will be backed by a marketing campaign, appears to be one of the biggest investments ACP is likely to make in its magazines this year.
Meanwhile, as Mumbrella reported earlier today, PacMags is going after the 40+ women’s market with healthy lifestyle title Prevention to launch later in the year.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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As a 56year old midwife with a long history in meditative practices and mulitskilled in integrative medicine I would like to offer a series of articles for submission.
1. Every day in major obstetric hospitals we experience problems with visitors. These incidents are accelerating to the point where every week (in some hospitals), security guards are called to the wards. It is common practice for visitors to overstep the mark intruding and disturbing what should be a time for mother and newborn to bond. There are things one should do and there are things one shouldn’t do. I once had to shoo out an entire football to allow a new mother to breast feed for the first time. Perhaps the article could be called ‘Stories from a Midwife’
2. This year I began having some personal training sessions. It would be fun to write some articles on the experiences.
3. I am also a keen meditator who has had some unusual experiences which I would like to write about as a form of stress relief.
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