ACP joins PacMags in the battle for mature women
The mature women’s market is shaping up to be a key Australian magazine battleground for 2009.
Just hours after PacMags announced that it is to launch Prevention magazine to sit alongside stablemate Women’s Health, ACP has said it will carry out a “major relaunch” of Good Health magazine.
According to Good Health editor Catherine Marshall: “We have a strong, loyal reader base in the 40+ age bracket and now we want to build our readership in the emerging younger audience.”
The new positioning will see Good Health attempt to broaden its appeal to women in the 30-40 age bracket and widen its focus on health and lifestyle. The magazine will also be rebranded from its former title of Good Health and Medicine – it was originally a spin-off from Nine’s TV show Good Medicine.
As a 56year old midwife with a long history in meditative practices and mulitskilled in integrative medicine I would like to offer a series of articles for submission.
1. Every day in major obstetric hospitals we experience problems with visitors. These incidents are accelerating to the point where every week (in some hospitals), security guards are called to the wards. It is common practice for visitors to overstep the mark intruding and disturbing what should be a time for mother and newborn to bond. There are things one should do and there are things one shouldn’t do. I once had to shoo out an entire football to allow a new mother to breast feed for the first time. Perhaps the article could be called ‘Stories from a Midwife’
2. This year I began having some personal training sessions. It would be fun to write some articles on the experiences.
3. I am also a keen meditator who has had some unusual experiences which I would like to write about as a form of stress relief.