ACP kicks off 30 Days

ACP has kicked off this year’s 30 Days of Fashion & Beauty extravaganza, the fourth time the month-long event has been run.

Today’s media launch comes ahead of Thursday night’s official start to the 30 day drive featuring ACP’s stable of women’s mags including Harper’s Bazaar, Madison, Grazia, The Australian Women’s Weekly, Cleo, Cosmopolitan, Dolly, Shop Til You Drop, Women’s Day, NW, OK!, Take 5 and Good Health.  

And ACP’s men’s titles FHM, Rolling Stone and Men’s Style will also be involved this year, along with TV Week, Qantas and Emporium.

At the event, Deborah Thomas, recently appointed as the new GM of media, public affairs and brand development told Mumbrella: “It’s about bringing in new advertising revenue. People want to be able to meet their consumers.”

Speaking of her new role which will see her become the industry face of ACP, she conceded: “We haven’t been very good at letting people know the great things we’ve been doing and it’s about time we did.”

And AWW editor Helen McCabe, undertaking her first 30 Days since moving across from the Sunday Telegraph, said she was starting to make the magazine her own. She described last month’s Julia Gillard cover as “a turning point” in perceptions about the magazine’s ability to set the agenda.

The main events during the 30 days include a launch party on Thursday night, a fashion show day on Saturday, reader events, A Spring Racing show in Melbourne, Cosmopolitan’s Fun Fearless Female Awards and a return of the Venus-sponsored stiletto race.

The top level sponsors for 30 Days are Priceline, Pandora jewellery and Commonwealth Bank.


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