Active International hires general manager

Corporate barter company Active International Australia has hired a new general manager.

The announcement:

Active International, Australia’s largest corporate barter company, is excited to announce the appointment of Cameron Baxter in the role of General Manager, Active International, Australia.

This appointment follows the departure of Robert Tolliday who joined the company four years ago and has recently decided to take some time to focus on completing his MBA degree.

Cameron joins Active International, following fifteen years in sales roles and client categories such as FMCG and Liquor. The role is set to explore existing and new opportunities for corporate trade aiming to expand the business offering to more clients, media agencies and media owners.

“We are thrilled to have Cameron joining us. His extensive experience across all mediums will no doubt be a great addition to our team of experts. Cameron will carry on Active International’s leading role in developing corporate barter in this country focusing on establishing and expanding the strong client base that is already set in Melbourne,” Managing Director, Areef Vohra, commented.

Cameron has spent the last two decades in sales executive roles such as Group Sales Manager, National Sales Director, GM and most recently COO of Titan Media Group, working across metro TV, regional TV, cinema & out-of-home.

“Working across different mediums and key industry leaders has given me a fantastic grounding and has definitely shaped my approach to pro-management, negotiations or relationships” Cameron Baxter commented.

“The Active International business model allows for several options when it comes to trading, so my focus will be on client retention as well as opening up new opportunities within agencies and media partners. The Melbourne office is primed for growth over the next 18 months. We will rely heavily on our strong partnerships to support this growth and I am very much looking forward to working closely with our media suppliers, agencies and clients to ensure this happens” Cameron added.

Cameron Baxter commenced his General Manager duties at Active International on February 17, 2014 and he is based in Active International’s Melbourne office.

Source: Active International press release.


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