Ogilvy appoints Kirsty Muddle as CEO for ANZ
Kirsty Muddle was one of the several Dentsu ANZ CEOs until today
Ogilvy today announces the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ. Muddle joins Ogilvy from Dentsu, and will lead Ogilvy’s operations in Australia and New Zealand, overseeing all capabilities spanning advertising, PR, social and influencer, customer engagement, consulting, and health.
Muddle was one of several minor CEOs within the Dentsu ANZ structure, which is now being shaken up following the appointment of Rob Harvey — who had built Dentsu’s New Zealand business over years — to the position of ANZ CEO in August.
Prior to joining Dentsu more than three years ago, Muddle was a founding partner at Cummins & Partners, spending 11 years at the agency. She also spent nine years at Mindshare, both in the UK and Australia, and sits on the boards of the Australian council of Advertising (ACA), the Australian Association of National Advertisers (AANA), and Ridgeway; an Indigenous Social Change agency.
Laurent Ezekiel, Global CEO of the Ogilvy Group, said: “Kirsty has an undeniable track record of delivering real value and impact for clients. She deeply understands the complex challenges businesses face today and champions creativity not just for its own sake, but as a powerful force that can solve those challenges. Her ability to build strong, trusting relationships with clients, always putting their needs first, and her knack for bringing together diverse capabilities – from social and influencer to cutting-edge technology and data – to create truly impactful solutions, makes her an exceptional leader for Ogilvy in this key market. I look forward to working with her as we enter this next exciting chapter for Ogilvy.”
Rose Herceg, WPP President for Australia and New Zealand, added: “When we searched for Ogilvy’s new leader, we felt we were asking for a unicorn – a modern marketer built for the emerging world, with strong business experience across the communications spectrum. In Kirsty, we found that rare blend; a genuine love for creativity that moves mountains, coupled with experience harnessing the disciplines that creativity needs to thrive in a dynamic, fast-moving media landscape. She was truly a standout choice, and we can’t wait to see the impact she’ll have at Ogilvy, bringing the kind of fresh, entrepreneurial perspective every business needs to stay ahead.”
Muddle said of joining the agency: “Ogilvy is a place where every leader I’ve encountered has a strong point of view, saw change as an opportunity, and spoke with clarity about AI, data and integration but wasn’t lost in it. Importantly, they also never forgot why this business was born – the power of creativity to drive growth.
“That enduring belief made Ogilvy feel like home. I’m humbled to partner with an incredible set of clients and the exceptional talent within both Ogilvy and WPP to harness the network’s full power and collectively move us all forward into what’s next.”
Related Content
