Ad market falls 2.2 per cent in January, TV up but major declines continue for print and mags
Australia’s advertising market declined 2.2 per cent last month with a post Christmas fall of $10.1m to $492m.
According to the Standard Media Index, the free to air television networks performed strongly growing, on the back of live sport, 2.2 per cent with both metro and regional TV benefiting last month.
The news was worst for the print sector with newspapers down year-on-year again, with an overall fall in advertising bookings of 18.5 per cent or $11.6 million. It was a similar picture in magazine with revenue down a staggering 27.0 per cent or $4.1m year on year.The continuing revenue declines come only days after the Audit Bureau released circulation numbers showing similar double digit declines in the number of print copies being bought.
Radio reported a significant fall in advertising with year on year decline of 11.5 per cent, or a fall of $4.2 million. Broken down metro radio was down 4.4 per cent, while regional radio suffered more, down 26.2 per cent.
Other sectors such as digital continued its run of growth rising 6.3 per cent year on year while cinema was flat in January and outdoor advertising fell 1.4 per cent.
