Ad of the month: Australia loves ANZ’s battling families

An ad for ANZ created by Whybin\TBWA Melbourne featuring two similar families inspecting a potential house for purchase was the public’s favourite ad last month.

http://youtu.be/pWJJKyKKrxs

Compiled by Mumbrella’s sister title Encore, the ad of the month is based on an online survey of 1,000 Australians. In the survey, analysed by research firm The Acid Test, using a representative panel provided by Pure Profile, consumers were asked to choose their favourite ad from a shortlist of 10 ads which have run on TV or online.

Grant Bell from The Acid Test said: “Middle Australia has spoken. The ANZ Buy Ready ad is the clear winner this month. Three ingredients were consistently mentioned by respondents as reasons for liking the ad. First, the setting was believable and one most people have been in or can relate to. Second, the characters in the families were real and familiar. Finally, the subtle humour builds over the ad with a clever punchline.”