Dr Mumbo

Ad Nauseam – an instructional guide on how to go viral

For those adland guys out there still seeking the answer on how to go viral, Dr Mumbo has found a movie that should provide all the answers, and according to the teasers ahead of the film’s launch on iTunes tomorrow, it’s all about humiliation.

That’s right in order to go viral you need to be ready to humiliate yourself like this guy does.


The film – the first from writer/director Nikos Andronicos, himself a media/advertising veteran – features a number of well-known comedians including Bondi Hipster Nick Boshier and A Rational Fear’s Dan Ilic.It tells the story of two Sydney-based branded content producers who equate going “viral” with doing as many humiliating things for a brand as possible.

Dr Mumbo wonders whether this might feel a little too close to the bone for some people reading this…


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