Ad of the month shortlist: Tourism Australia; JayGrey; Rabo Direct; NRMA; Minties
The finalists for Mumbrella’s TV ad of the month for May can now be revealed.
The shortlist includes some of the first work from new look agency Jaygrey and DDB’s much discussed ad for Tourism Australia.
The competition will each month seek out the best video ads.
The shortlist has been drawn up based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by clicking on the link at the borrom of this item.
The competition is supported by Dubsat.
(TVCs are eligible whichever screen format they first ran on including TV, cinema and the web.)
To vote, please click on this link.
In order to avoid multiple voting, you will be asked to provide an email address which has been previously registered for the Mumbrella daily email.
The shortlist:
Rabo Direct – Whybin TBWA – Lazy Racing
Bayer – JayGrey – Cat
NRMA – Mercerbell – Baby
Tourism Australia – DDB – There’s Nothing Like Australia
JWT- Minties
NRMA Insurance – Human
To vote, please click on this link. In order to avoid multiple voting, you will be asked to provide an email address which has been previously registered for the Mumbrella daily email.
Voting closes at the end of Wednesday June 23.
https://www.youtube.com/watch?v=rLCI4cDrtHU
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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bayer
DDB
Dubsat
Human
JayGrey
JWT
MercerBell
Minties
NRMA
Rabo Direct
Tourism Australia
Whybin TBWA
NRMA Loyalty. Gotta luv those oldies.Sorry DDB I really try to like the new Australia campaign but I just can’t get past that jingle! Takes me right back to the 80s.
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Voting for NRMA Motorserve Baby ad
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Oops hit wrong buttom…time for afternoon coffee!!
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I love the Babies one. It’s spot on! It love the recharging with the bottle and the servicing area, we are all very familiar with. I think this ad is world class!
I declare it the winner!
Cheers
Marisol
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Tourism Australia is up for vote. Are you serious? I guess DDB does have a lot of staff to vote for it…
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the racing ad is great – just like when I go to the races and pick the horses by the number and jockey colour
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Bad jokes
Sentient cats
Terrifying giant babies
Awful songs
More bad jokes
Cute geriatrics
It’s a tough crop, but I’ll go with the cats. I like cats.
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DDB come on now…isnt this ad for Aust just copying the Nat Geo I LOVE THE WORLD tvc that was made ages ago…
https://www.youtube.com/watch?v=V5BxymuiAxQ
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They’re all pretty good. Clever.
But there’s nothing like authenticity.
Loyalty wins hands down.
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I love the cat and dog ad, but if you had the original Discovery Channel promo up it would win for sure.
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Cat ad is fantastic. Agree with comments re: the Australia ad… If you can’t innovate, you’re left to imitate…
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Minties. I could go minties right now.
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i like all the ads but in terms of clear branding, it’s hard to go past tourism australia. cover up the logo at the end of the others and i can’t recall what they’re selling – apart from minties because that line has been going for so many years – but the australia one can only be australia. you mightn’t like it but you don’t really have to.
and no, i don’t work for tourism australia, i don’t even work in marketing or advertising, i’m just saying what i think.
i do like ads with old people though.
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NRMA Baby ad is smart – baby as metaphor for cars i also like loyalty ad too – hits a soft spot.
The Australia Tourism ad is terrible and yes I do work for Aust Tourism, not to mention that the team left out the Nations capital Canberra, that would be like doing a piece on France and leaving out Paris or London in England and the funny thing is that the team was located in Canberra. So now Jennifer Hawkins has been at the war memorial filming a part that they are going to edit into a new release. — marketing shambles!!!
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Minties is the only ad I’ve seen aired!
NRMA is the pick of the bunch.
My favourite ad of the year is the Foxtel one with the young girl doing her dance routine and dad has to pause the telly.
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