Ad Standards Bureau waves away fart ad

A man lighting his flatulence has been given the all clear by the Ad Standards Bureau.

The TV ad for flavoured milk brand Chill featured a series of camera-phone ads, one of a man lying on his back at a party trying to light his own fart.

A complaint letter to the bureau read: “At approximately 12.45pm, Seven ran an ad depicting a young man lying on his back with a lit cigarette lighter held near his anus. He then proceeded to pass wind. The methane gas ignited like a mini flame thrower.”

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