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Ad Standards Bureau waves away fart ad

A man lighting his flatulence has been given the all clear by the Ad Standards Bureau.

The TV ad for flavoured milk brand Chill featured a series of camera-phone ads, one of a man lying on his back at a party trying to light his own fart.

A complaint letter to the bureau read: “At approximately 12.45pm, Seven ran an ad depicting a young man lying on his back with a lit cigarette lighter held near his anus. He then proceeded to pass wind. The methane gas ignited like a mini flame thrower.”

The advertiser, Browne’s Foods, did not respond to the complaint.

The ASB decided that the ad did not depict material contrary to prevailing community standards on health and safety.

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