Ad watchdog bans zigzagging Street Strider ad

An ad for three-wheeled fitness device the Street Strider has been banned by the advertising watchdog because of footage of dangerous behaviour by its users.

According to the complaint to the Advertising Standards Board: “I am concerned about safety issues any child for example watching these ads will have the actions in the ads reinforced in his or her mind whether s/he gets a street strider or not. Swerving all over the road, going downhill around bends not seeing oncoming traffic on the side of the road and some unsuspecting driver heading into the street strider riders with nowhere to go and so on.”

Upholding the complaint, the ASB ruled: “The Board noted that as the person travels forward he is weaving from side to side and as he does so a car is seen on the opposing side of the street indicating that the road is a two way road. The Board noted that the actions of the person do not appear uncontrolled however considered that most reasonable members of the community would consider this behaviour unsafe and against prevailing community standards.”

It added: “Toward the end of the advertisement there is a particular scene where a couple are riding side-by-side along a road and they are across both lanes of the road. The Board considered that that this clearly depicted a scene where there was a rider on the incorrect side of the road and this was both dangerous and an illegal riding practice.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.