Ad watchdog clears ALDI for reposting Pedestrian article of Kath and Kim smoking

April 20, 2018 4:40

Discount supermarket chain ALDI has been cleared by the ad watchdog after it reposted a Pedestrian article promoting the supermarket’s cheap wines that featured an image of Kath and Kim smoking and drinking.

ALDI reposted the Pedestrian article, which was titled ‘Wrap Ya Lips Around ALDI’s Top Bottles Of Plonk Going For Less Than $10’ with the caption “ALDI Liquor: It’s good. It’s different. It’s unewesual”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.