Ad watchdog says it’s not okay to lose your shit on a billboard

Hydrotherapy and colonic irrigation business Aqua Cleanse has been forced to remove its “highly offensive and totally repulsive” billboard featuring the tagline “It’s okay to lose your sh*t sometimes because if you don’t you’ll end up full of sh*t”.

A complaint received by the Ad Standards Board said the ad contained offensive language with a “repulsive message”, with AquaHealth claiming it was not their intention to offend.

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