Ad Wrap: Optus supports Olympics team; Bonds recruits Hamish Blake; Dumb Ways to Die gets ready for Halloween

Mumbrella looks over some of the latest campaigns to hit our screens.

Optus is promoting its role as the official telecommunications partner of the Australian Olympic team with a new video which sees athlete Genevieve LaCaze contact her grandmother to tell her she would be going to Rio. Emotive and The Works have been behind the telco’s Olympic marketing this year.

Bonds has recruited radio host and comedian Hamish Blake and wife Zoe Foster Blake for its new sports range ad. The spot sees the two take each other on in a range of activities.

Vodafone is pushing its 4G services by telling the story of musician Enya and how she used her Vodafone hotspot to upload a demo to send to a music label. Cummins & Partners is Vodafone’s creative agency.

Marshall Batteries is promoting is speedy car battery replacement with a spot which sees a couple needing to get to a hospital fast due to the woman going into labour however are thwarted by a dead car battery. Luckily Marshall Batteries is able to come to the rescue.

AAMI is marking its sponsorship of the Seven’s AFL coverage with a spot featuring Mick Molloy and Brian Taylor needing the services of AAMI’s car battery services. Ogilvy is AAMI’s agency of record.

Compare the Market‘s latest ad sees meerkat Aleksandr directing Tom in a new ad covering how much Compare the Market customers are saving in car insurance. VCCP is behind the meerkat series for the brand.

Dumb Ways to Die is preparing early for Halloween with a short video warning its audience to be safe around Halloween (and trains).


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.