Ad wrap: Target puts celebs in jeans; Holden loads up Storm Troopers; ANZ’s #equalfutures

Mumbrella wraps up some of the latest campaigns to hit our screens.

Target is spruiking its jeans range with a new campaign featuring Jessica Mauboy, Fiona Falkiner, Sonia Kruger and Dannii Minogue strutting their stuff in the department store’s jeans.

The spot features a variety of models and TV personalities of different heights and sizes as they slip into jeans after posing in just shirts. AJF Partnership is the creative agency of record for Target.

Budget Direct’s Captain Risky is kicking goals in the latest 15-second spot to promote the insurer. 303MullenLowe is Budget Direct’s creative agency of record.

iSelect is warning consumers to not be an April Fool by calling the insurance comparer ahead of insurance rates rising on April 1. Leo Burnett Melbourne is iSelect’s creative agency of record.

Holden is tapping into the Star Wars craze with its latest spot promoting the new Holden Captiva. The spot sees a mum park her car before a stack of little Storm Troopers pile out of it. AJF Partnership is Holden’s creative agency of record.

The ANZ Bank has followed up last year’s #equalfuture campaign with a 15-second spot pledging to make an addition $500 superannuation contribution to its female employees. Whybin\TBWA is ANZ’s creative agency of record.

The bank is also spruiking its Be Business Ready package.


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