Ad Wrap: Target’s Christmas comes together; Optus Sport’s summer of cricket; VB’s best cricket moments; Bakers Delight means ‘fresh’

Mumbrella looks over some of the latest campaigns to hit our screens.

Target has launched its Christmas campaign with an ad spot featuring a child and his mother wandering through a Christmas toy shop. The tagline ‘Where Christmas Comes Together’ aims to reflect Target’s diverse offerings this Christmas whether it be for the tree, wrapping presents or buying gifts.

Optus Sport is promoting its live summer cricket streaming service via the app with a spot featuring a young couple watching the cricket live and without having to use data.

Victoria Bitter has unveiled a series of spots as part of its special edition launch of cans celebrating ‘Hard Earned’ moments. The ‘Hard Earned’ moments campaign celebrates important benchmarks in Australian cricket history with two men as they share a beer together and watch the cricket.

Bakers Delight is promoting the freshness of its bread range with the launch of its Christmas campaign. The spot features a family sitting around the table sharing a cheese platter and sourdough bread.

Steggles Chicken is celebrating the importance of family in its new 15-second spot. The ad follows the life of a young woman whose family travels a long distance to surprise her.

Source: Savvy Media Monitoring

Lindt has launched its Christmas campaign with a spot featuring a young woman keeping warm away from the snow and indulging in chocolate.

Source: Savvy Media Monitoring 

Big W has added a new video to its content platform ‘Big Ideas.’ The latest episode features Michelle Bridges and her new recipe ‘Food for Life.’


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