Ad2One appointed digital account for Australian Radio Network
Digital group Ad2One has been appointed the Australian Radio Network account to build opportunities for advertisers to reach the network’s various digital properties.
The announcement:
April 4, 2011 –
Global digital group AD2ONE has been appointed the exclusive agency partner to assist Australian Radio Network (ARN) extend its reach online.
ARN, which includes the MIX, Classic Hits and Edge 96.1 FM formats, continues to drive growth amongst the 25 to 54 year old demographic in key markets across the country. ARN is driving momentum in the market with its recent corporate rebrand, addition of new on-air talent and launch of their “2000 Moments” research study, unearthing key insights into listener engagement.
ARN is now turning its focus to driving deeper engagement with its audience online. As a result, AD2ONE has been chosen as a partner to build opportunities for advertisers to reach the growing audience of ARN’s various Digital properties.
“This is a perfect partnership for us” said Phil Duffield, AD2ONE’s managing director for Australia. “Our approach is to maximise revenue for our publishers, offer pinpoint targeting for our advertisers, and enhance the brand on all counts.”
ARN’s Paul Parker said AD2ONE’s involvement as their exclusive agency partner was the final piece of the jigsaw puzzle. “Radio and online is the perfect partnership. Our listener’s love the music we play, invest their time in our radio programming and our digital content provides a way to extend that engagement in a rich multimedia experience. AD2ONE is helping us to offer the same deep involvement between our audience and our advertisers”.
The websites reach a broad 25 to 54 year old demographic, offering a range of conventional advertising formats, together with major sponsorship and competition opportunities.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensuring ARN will step change its performance in this area.
Source: Ad2One press release
