Ad2One grows its New Zealand Business
Online ad network Ad2One’s New Zealand office has picked several new pieces of business – including recipe website Allrecipes.com.
The announcement:
AD2ONE’s one year old New Zealand office has had a fantastic first twelve months and will achieve a growth rate of more than 122 per cent this quarter compared to the same quarter in 2010. The booming Auckland office has won a series of new business deals and will now be providing exclusive advertising access to Allrecipes.com, Priceme.co.nz, Swellmap.co.nz, Weathermap.co.nz and Golf.co.nz.
The global digital group has seen extremely strong demand for its digital advertising sales services in New Zealand since opening its office in Auckland last January and as a result has appointed Haley Ashwell as its new Account Manager.
AD2ONE starts work this month with Allrecipes.com and will be offering advertisers opportunities for brand integration, engagement and personalisation on highly popular food website. Allrecipes.com is a Readers Digest Association (RDA) brand and the largest food site in the world, with 535 million visitors globally per year. For 14 years, the site has been a dynamic, indispensable resource for cooks and stakeholders who are seeking trusted recipes, ideas and tips for everyday and special meals.
“We have a global audience of 29 million passionate home cooks that are ready and willing to interact with brands, helping to expand their web presence and fostering positive word of mouth for their products,” said Wendy McKay Director of International Sales for Allrecipes. “Allrecipes is the number one food site in the world and we are looking forward to a productive partnership with AD2ONE to elevate our brand in New Zealand.”
AD2ONE New Zealand will also be starting work on the following premium websites:
•Priceme.co.nz has New Zealand’s largest and most comprehensive selection of online retailers in one place, being New Zealand’s leading shopping comparison engine. These retailers have a combined total of more than 300 thousand products that can be purchased online.
•Swellmap.co.nz Swellmap.co.nz is a well-known site used by boaties, surfers and other ocean users to find out sea, swell, wind and tide information. Users can view forecasts for hundreds of coastal locations around New Zealand.
•Weathermap.co.nz provides general forecasts for all locations in NZ, forecasts for activities such as golf, gardening, drying, pet walking and even Hair Frizz Factor as well as providing commercial forecasts for roads, airports, shopping and farming.
•Golf.co.nz is New Zealand’s NZ’s number one sports specific website and is home to all handicap rankings, golf club directories and online tee booking.
AD2ONE’s Country Manager, Lisa Ison, has recently appointed a new Account Manager Haley Ashwell to support her existing Auckland based team. Haley was formerly a digital sales executive with 3d Interactive and prior to that worked for AIM Proximity and held various marketing roles for The Radio Network.
Australia and New Zealand Business Director, Jesse Morris is delighted to see how well the New Zealand business has done in its first year of operation and is very confident that it will go from strength to strength this year, with the very able Lisa Ison at the helm.
“AD2ONE just keeps breaking its own sales growth records and I truly believe that this is due to the fact that we are renowned for achieving outstanding results for online publishers who want to increase revenue and marketers who want to resonate with online consumers. We are amazed with what has been achieved by the AD2ONE New Zealand team in their first year and we look forward to a very successful 2011,” said Jesse Morris.
AD2ONE New Zealand has a number of additional new business deals in the pipeline and the Country Manager, Lisa Ison is looking to recruit local staff to work with the existing team on its portfolio of premium online sites.
Source: Ad2One press release
