Ad2One picks up new business

Online ad network Ad2One has won the account for rental property website rent.com.au  

The announcement:

AD2ONE has won Australia’s #1 rental propertywebsite for renters and landlords, rent.com.au and will now be providing exclusive advertising access to the premium accommodation site. Prior to working with AD2ONE, Rent.com.au had no advertising representation.

AD2ONE starts work straight away monetising the popular rent.com.au site, which was established in 2007 and focuses on reaching over six million affluent renters and 1.7 million landlords with a household income of over $100,000.

Rent.com.au is the only dedicated rental website in Australia that allows landlords to place their rental properties directly online. The popular site connects advertisers with a directly targeted and captive audience as it achieves around 2.2 million impressions and 167 000 unique visitors per month and according to Nielsen in November rent.com.au ranked within the top ten real estate sites at number nine in Australia.

“Rent.com.au offers the ideal medium for advertisers to reach the affluent 18-39 year-old renter with a high disposable income. Renters are highly engaged when looking for a new property to rent and this is the ideal stage to market products that are relevant to their transition as they are highly receptive to new ideas as well as targeted products and services,” said Mark Woschnak, CEO of rent.com.au.

“We selected AD2ONE to exclusively sell the advertising inventory on our popular rental property website, because they have proved themselves in the accommodation and travel sector and have demonstrated they are leaders in the business,” continued Woschnak.

Australian Business Director Jesse Morris is delighted to welcome rent.com.au to AD2ONE’s successful travel and leisure category, which already includes Lonely Planet, the trusted companion for a generation of independent travellers, Expedia, the world’s largest online travel company, Wotif Group, which operates Lastminute.com.au, Travel.com.au and Wotif.com as well as PleaseTakeMeTo.com, Takeabreak.com.au and HotelClub.

“AD2ONE has a well established reputation in the travel and accommodation sector and it’s our ongoing sales success with the leading online brands in this field that really sets us apart from the rest of the market. We are well known for achieving amazing results for online accommodation publishers, who want to increase their site’s revenue and we are really looking forward to working with rent.com.au,” said Jesse Morris.

Source: Ad2One press release


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