Fairfax appoints Ben Green to group sales manager

Fairfax Digital has appointed Ben Green to head up its new direct response team.     

The announcement:

Sydney, 18 November 2010: Fairfax Digital is pleased to announce the appointment of Ben Green to the position of Group Sales Manager for the newly formed drx specialist team – Fairfax Digital’s new direct response product.

In his new role, Ben will focus on providing consultative sales and increased optimisation services to clients whilst also growing Fairfax Digital’s client base.

Ed Harrison, Commercial Director, Media at Fairfax Digital said “Through our partnership with Value Click, Fairfax Digital will be taking on some of the well established ad networks. With Ben leading the drx team, we’re confident that we’ll be able to deliver outstanding direct response results to our clients.”

Ben joins Fairfax Digital from the Microsoft Media Network; Microsoft’s third-party advertising network. Ben joined the company in 2008 as an original team member. Over the past three years Ben has established strong working relationships across many of Sydney’s leading agencies, including Emitch, Media Contacts, Mediacom, PHD & Foundation and developed a strong expertise in direct response and behavioural media.

Prior to Microsoft, Ben joined Contiki Holidays to launch their internal digital marketing function, devising and implementing Contiki Holidays’ digital marketing strategy. In this role Ben was charged with growing the company’s email membership database as well as devising and developing its viral marketing campaigns.

The drx team is currently in the process of recruiting two new account managers.

Source:  Fairfax Digital press release


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