F.Y.I.

Ad2One to rep Skype

July 18, 2011 11:45

Digital sales house Ad2One has added Skype to its client list.

The announcement:

18 July 2011 AD2ONE has signed an exclusive* agreement to represent Skype for their display advertising sales in New Zealand. The partnership significantly expands the reach of the digital sales agency, providing brands with access to Skype’s huge customer base. The first campaign has already started running and is delivering very positive results for advertiser AirAsia.

Phil Boeyen Marketing Manager of AirAsia New Zealand commented “Skype is a perfect media environment for travel, especially for the VFR (visiting family & friends) market. As a low-cost airline, getting people to our website as cost-effectively as possible is a key part of our media strategy. We’re pleased to be the first to advertise with Skype and look forward to using it to build our brand in New Zealand as well as deliver measurable sales results.”

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