Former sunrise producer Adam Boland departs NewsDNA for new social video venture

NewsDNA’s head of  video and former Sunrise producer Adam Boland has departed News Corp after nine months in the role.

Boland joined News Corp Australia as head of online video in October last year, working directly with managing director of NewsDNA, Nicole Sheffield, across and other brands.

Mumbrella understands Boland left the company to join his partner in Canberra, who had relocated for work and he left NewsDNA on positive terms.

In his time with NewsDNA, he was tasked with recruiting a NewsDNA video team, and develop the video strategy for News Corp’s Digital Networks Australia.

His return to media came almost three years after he quit his role as director of morning television at Ten, due to ill health.

Boland is also well known for his time with Seven, where he created The Morning Show and took Sunrise to its number one position.

Commenting on his departure, Boland told Mumbrella: “I had an awesome time at News and am very thankful to Nicole Sheffield and Julian Delany for allowing me to build a team that I think will serve the company very well into the future. I miss them already but my next project beckons.”

According to Boland’s LinkedIn, he is now the head of digital video of the newly formed Media Holding Group, which will be entering in a partnership to create short-form videos for an Australian brand.

The videos will live exclusively within social media and will involve science, one of Boland’s passions.

Boland is currently hiring a video producer to join him and his new team in Canberra.

News Corp was unavailable for comment at the time of publishing.


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