Adelaide radio ratings: ABC retains top place despite dip in overall share, breakfast and drive
ABC Adelaide has lost some ground in the fifth GFK radio rating of the market, as the station saw the biggest drop in overall share, breakfast and drive slots.
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While the station claimed the top spot (13.6%) in People 10+ in the fourth survey and still retained it this time (11.7%), ABC Adelaide witnessed a dip of 1.9 points between the two survey periods. However, its share had little change compared to the first survey of the year six months ago, where it claimed 12.4% overall.
Coming in second was Nova 91.9 with an 11% share, up 0.8 points, followed by ARN’s Mix 102.3 with 10.6%, unchanged from the last period.
ARN’s Cruise 1323, Triple M and the Hit Network’s SAFM tied in overall with a 10.2% share each.
The station witnessing the biggest jump overall, however, was FIVEaa (8.9%), up 0.9 points.
Stacey Lee and Nikolai Beilharz
In breakfast, ABC’s Breakfast with Stacey Lee and Nikolai Beilharz retained a dominating lead with a 16.6% share, despite 2.3 points down since the previous survey period.
It is followed by FIVEaa’s David & Will with 13.8%, up 2 points – also the biggest jump in the time slot.
Carrie Bickmore and Tommy Little
In drive, Carrie & Tommy on SAFM kept its winning spot, claiming a 12.9% share, up 0.4 points. Nova91.9’s Kate, Tim & Joel followed in second place with 12%, down 0.3 points.
However, the biggest upward mover in drive was Cruise 1323 with host Mark Elliston, up 0.8 points.
The fifth survey period ran from 22 May to 25 June, then 10 July to 13 August.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
ABC Adelaide
Adelaide radio ratings
ARN
Carrie Bickmore
Cruise 1323
David Penberthy
FiveAA
Joel Creasey
Kate Ritchie
Mark Elliston
Mix 102.3
Nikolai Beilharz
radio ratings
SAFM
Stacey Lee
The Hit Network
Tim Blackwell
tommy little
triple M
Will Goodings
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