Adelaide radio ratings: Triple M the overall biggest mover, SAFM wins drive
Triple M Adelaide was the biggest mover in Adelaide’s fourth GFK radio rating survey for the year, claiming the highest jump in both the overall share and drive slot.
Bernie, Blewey & Jars
In People 10+, Triple M continued its growth trends and went up 1.7 points since the last survey. In drive, the station’s The Rush Hour with Bernie, Blewey & Jars also saw an increase of 1.8 points.
However, ABC Adelaide retained the overall top spot with a share of 13.6% in People 10+, up 1.6 points from the previous survey. Coming in second was Mix 102.3 with a 10.6% share, down 1 point from the previous period.
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In breakfast, ABC’s Breakfast with Stacey Lee and Nikolai Beilharz keeps a dominating spot with an 18.9% share, claiming the biggest 2.2-point jump despite a dip in survey two earlier this year.
It is followed by FiveAA’s Breakfast with David Penberthy and Will Goodings with an 11.8% share, up 0.7 points.
Tommy Little and Carrie Bickmore
For drive, SAFM’s Carrie & Tommy took the crown with a 12.5% share; the Hit Network show went up 0.6 points from the previous period. While Nova91.9’s Kate, Tim & Joel closely followed in second place with a 12.3% share, it saw the biggest dip in all drive shows, down 1.7 points.
SCA chief content officer, Dave Cameron, said: “Carrie & Tommy have increased their national metro audience by 125,000 to 1,697,000 as they continue to be Australia’s most adventurous and fun national drive show having recently taken 30 listeners to London on the trip of a lifetime.
“All these results show how well our brands are resonating with local audiences.”
Commercial radio stations in Adelaide reported a 6.8% year-on-year increase in ad revenue to $5.829 million, according to a report by Commercial Radio Australia.
The survey ran from 17 April to 25 June, partially overlapping with the previous survey period.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
ABC Adelaide
Adelaide radio
Adelaide radio ratings
Blewey & Jars
Breakfast with David Penberthy and Will Goodings
Breakfast with Stacey Lee and Nikolai Beilharz
Carrie & Tommy
FiveAA
Kate
Mix102.3
Nova91.9
SAFM
The Hit Network
The Rush Hour with Bernie
Tim & Joel
Triple M Adelaide
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