Adelaide radio ratings: Ali Clarke returns to the top of breakfast, ABC the big winner

FIVEaa has given up the large breakfast lead it had in July’s radio ratings, with a major swing seeing ABC Adelaide’s Ali Clarke return to the top of the charts.

After FIVEaa’s Breakfast with David Penberthy and Will Goodings jumped 1.7 percentage points to 15.5% last survey, the show dropped back to 13.6%, while Breakfast with Ali Clarke gained 3.8 points to reach a share of 16.2%.

Mix102.3 continued to have the largest overall share, consolidating its lead with a 0.7 rise to a 13.9% share.

Adelaide radio ratings [click to enlarge]

The trend of listeners turning over to AM, despite Adelaide not being substantially affected by lockdowns, continues. The ABC was the biggest overall mover, rising 2.4 percentage points to a 12.2% share, good for second, while fellow AM station FIVEaa dropped 2 points to a 10.3% share in third spot.

Nova and TripleM continued to drop back after surges earlier this year, with the former dropping 0.6 points to 9.8% and the latter falling a further 0.8 points to 8.4%. Cruise 1323 also dropped below a double-digit share to 9.9%.

In the breakfast slot, Mix’s Erin Phillips & Soda maintained the lead for FM breakfast shows, despite another slight dip. The show dropped 1 point to a 10.8% share, closely followed by rivals Ben and Liam at Nova, also taking a minor dip of 0.2 to land on 10.1%.

SAFM was the only other major competitor to not see a breakfast dip.

ABC Adelaide’s Ali Clarke was the clear winner from this month’s radio ratings

In the drive slot, the big winner was the ABC’s Jules Schiller gaining 2.7 points to take home a 10.7% share.

Nova’s national team of Kate, Tim and Joel surrendered their lead with a large 1.6 percentage point drop to 13.2%. Mix’s Will and Woody took back the lead over their competitors with a slight rise of 0.4 points to 14.2% overall.

Elsewhere, FIVEaa also dropped back in the drive slot, surrendering its third-place spot by dropping 2.2 points down to 7.9% overall share.


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