Adelaide radio ratings: ARN’s Mix 102.3 declines but maintains lead

Adelaide’s Mix 102.3 FM has maintained its lead in the city’s radio market despite a 0.4 percentage point decline in overall ratings in the second GfK ratings survey for the year. The slight fall follows strong gains in the previous survey that saw the station dominate the local market.

Most of the station’s shows took a fall with Mark ‘Soda’ Soderstrom and Jodie Oddy’s breakfast show reversing last months 3.3 percentage point gain with a 0.4 drop, which still saw it beat out ABC Adelaide’s 13.7% share and FIVEaa’s 12.2%.

Despite a fall, Will & Woody’s syndicated ARN drive show won still won the Adelaide slot for Mix 102.3

FIVEaa’s breakfast show with David Penberthy was one of the biggest losers in this survey, falling 1.6 points. Nova 91.9’s breakfast show hosted by Dylan Lewis and Shane Lowe with Hayley Pearson gained 0.6 points, after its 1.7 drop in the previous survey.

Adelaide radio ratings survey 2 2018. Source: GfK (Click to enlarge)

Overall Nova 91.9 pulled back some of last year’s survey losses to Mix102.3, picking up 0.2 points in this period, however Triple M maintained its second place on the FM dial with a 10.9% audience share which was enough to see it jump past its AM competitor FIVEaa which fell 0.3 points to 10.5% of the market.

In the drive slot, Mix 102.3’s Will & Woody also fell back with a 1.1 percentage point drop after a 2.4 point gain last survey. Despite the fall, the show still led the pack with 14.1% share, beating out Nova’s Kate, Tim & Marty who picked up 0.7 to take 13.0% of the audience.

The South Australian election seems to have had some effect on the ratings survey with ABC News picking up 0.6 points to take a 1.9% share and ABC Adelaide overall picking up 0.3 to take 10.7%. The ABC’s Triple J saw the biggest fall of the month with a 1.4 point fall to 5.5% of total audience.


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