Adelaide radio ratings: Five AA makes a comeback, narrowing Mix 102.3’s lead

Five AA has continued last survey’s turnaround, securing 11.1% share in the fourth radio ratings survey of 2019 (up 0.6 percentage points), and reversing the decline the once-dominant station has been experiencing.

That climb narrows Mix 102.3’s lead, but the station has a 12.1% share in the people 10+ demographic, enough to see the station top the Adelaide ratings for the 25th consecutive survey.

Adelaide radio ratings survey 4 2019. Total audience share. Source: GfK

ABC Adelaide, which last survey jumped above Five AA and Nova to come in second, dropped to fourth this survey, with a 10.2% share, down 0.7 percentage points. Nova nabbed third place on 10.9%, an improvement of 0.6 percentage points.

After the top four stations were accounted for, the rest of the pack dropped down to single-figure shares. Triple M had 8.9% (despite a 0.5 percentage point growth), Cruise 1323 8.7%, and Hit 107 8.3%.

Triple J experienced the greatest decline, down 1 percentage point to 6.4%.

Adelaide radio ratings survey 4 2019. Source: GfK (click to enlarge)

Five AA also experienced growth in the key breakfast (up a significant 1.5 percentage points) and drive (up 0.7 percentage points) slots. Despite its breakfast result, it wasn’t enough to edge out the ABC’s AM offering, which continued its breakfast winning streak on 14.1% share, just enough to come in ahead of Five AA despite a 1.4 percentage point decline.

Coming in third in breakfast was Mix’s Jodie Oddy and Mark ‘Soda’ Soderstrom on 10.8% share, followed by Nova’s Dylan Lewis, Hayley Pearson and Jarrod Walsh on 9.7%, and Triple M’s Mark ‘Roo’ Ricciuto and Chris ‘Ditts’ Dittmar on 9.3%.

Hit 107 dropped 0.9 percentage points, with breakfast hosts Rebecca Morse and Andrew Costello landing on 7.1% share for their fourth survey in the roles.

Nova’s drivetime hosts Kate, Tim and Marty

Nova saw success again in drive-time, finishing first on 13.9% share. Kate Ritchie, Tim Blackwell and Marty Sheargold’s show climbed 0.4 percentage points again, the same growth as last survey.

Mix’s Will McMahon and Woody Whitelaw comfortably secured second place on 12.6% (up 1 percentage point), causing Five AA and Hit 107 to tie third. While the result was an improvement for Five AA, Hit duos Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek, fell 1.6 percentage points. Last survey, they were only narrowly beaten by Mix in the drive slot.

Triple M climbed 1 percentage point to secure 9.3% share, ahead of ABC (8.5%, an improvement of 0.8 percentage points) and Triple J (a stagnant 8.4%).


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