Adelaide radio ratings: Mix 102.3 continues dominance

Mix 102.3 in Adelaide remained in the lead for the 26th consecutive survey, leading the pack on 13.3% and boosted by a 1.2 percentage point increase, the biggest growth of all stations. Nova 91.9 failed to edge ahead of Five AA for second position, remaining in third with 10.9% share – the same result as last survey.

ABC Adelaide dropped from second place to fourth last survey and continued to slide in survey five, down 0.9 percentage points, the greatest decline of any station, to 9.3%. The dip saw ABC Adelaide come in equal fourth place, tied with Cruise 1323, which saw a 0.6 point climb.

Adelaide radio ratings survey 5 2019. Total audience share. Source: GfK

Five AA was successful in the key breakfast slot (13.8%), overtaking ABC Adelaide (13.4%, due to a 0.7 percentage point slide). The result sees Five AA remain ahead of Mix 102.3’s Jodie Oddy and Mark ‘Soda’ Soderstrom (11.6%), Nova’s Dylan Lewis, Hayley Pearson and Jarrod Walsh (10.6%), and Triple M’s Mark ‘Roo’ Ricciuto and Chris ‘Ditts’ Dittmar (10%).

Hit gained 0.1 percentage points to land on a 7.2% share, with hosts Rebecca Morse and Andrew Costello settled in for their fifth survey in the roles.

Adelaide radio ratings survey 5 2019. Source: GfK (Click to enlarge) 

At the other end of the day, Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold continued to lead drive-time with 13.8% share. Mix’s Will McMahon and Woody Whitelaw narrowed the lead, climbing 0.5 percentage points to 13.1% share, while Five AA remained in third on 10.9%, a 1.1 percentage point increase. Hit duos Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek, fell again in the Adelaide market, dropping 1.3 percentage points for an 8.5% share to finish in fifth position, compared to tied third last survey and second position in survey three.

Cruise 1323 gained 1.7 points, by far the biggest growth in the slot to give the station a 7.7% share, while ABC Adelaide fell 1.1 points (7.4% share), and Triple J fell 1.7 percentage points (6.7% share).


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