Adelaide radio ratings: Mix wins weekly share as FiveAA wins breakfast and drive

ARN’s music station Mix102.3 remains a ratings winner in overall share in the last Adelaide radio ratings book of 2011, despite losing to DMG’s FiveAA in both breakfast and drive slots.

Mix102.3’s Monday to Sunday share of 15.7%  beat FiveAA, which improved from 13.5% to 13.9%.  

DMG’s Nova91.9 had a 10.6% share, up from 9.8%, to edge out Southern Cross Austereo’s SAFM, part of the Today Network, which received 10.4%, up from 10.3%. DMG’s Triple M dropped from 7.2% to 6.6%.

FiveAA’s breakfast team Keith Conlon, John Kenneally, Jane Doyle and Chris McDermott received a 16.4% share, down from 16.8% share, but still beat Mix’s John, Jodie and Snowy, who dropped from 15.1% to 14.8%.

In the drive slot, FiveAA’s Sports Show widened the gap dramatically as the show jumped from 14.8% in the previous survey to 16.6%.

Mix’s Sean Craig Murphy dropped from second place in the last survey with 14.3% to third place with 12.5%. He allowed SAFM syndicated drive show of Fifi and Jules (4-6pm) plus Kyle and Jackie O’s Hour of Power into second place as it stayed relatively static, dropping from 13.2% to 13.1%. Nova’s drive with Meshel, Tim & Marty, 4-6pm and Fitzy and Wippa’s 6-7 hour dropped from 11.8% to 11.3% and remained in fourth place.

Guy Dobson, Southern Cross Austereo’s head of metro radio told Mumbrella: “It’s no secret that Adelaide is under the pump for us. It’s a work in progress and we are working threw with our talented people and I reckon we can get there next year.”

At the ABC, 891AM jumped from 10.5% to 10.9% while Triple J dropped from 6.4% to 5.5% and ABC FM increased from 3.7% to 3.9%.



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