Melbourne radio ratings: 3AW sees big ratings drop
Fairfax Media’s market leading Melbourne radio station 3AW has seen one of the biggest audience drops in any metro market in the latest set of ratings released by Nielsen today.
The station’s share dropped from 16.4% to 13.6%, a fall of 2.8 points.
The biggest decline came in the station’s usually dominant breakfast slot, presented by Ross Stevenson and John Burns. The duo hung on to the number one position, but a lead of 7.7 ratings points was reduced to just 1.4. 3AW’s breakfast leadership fell from 20.4% to 16.6%, while the ABC’s Jon Faine moved up from 12.7% to 15.2%.
In the FM market, Southern Cross Austereo’s Fox FM remained on top, with a slight rise in share from 10.5% to 10.9%.
DMG’s Nova 100 fell from 8.0% to 7.0% but the company’s 91.5 improved from 3.2% to 4.2%.
Anyone else noted how much the cross-media ownership laws have stuffed old media in this country?
Because they were barred from owning different platforms, they had less to consolidate onto the web (unlike the ABC which was able to go in all guns blazing, amalgamating radio and TV, while trying their hand at print).
Anyway, it’s old news now. Poor old Fairfax don’t seem to be able to take a trick. How long can a zombie company stumble on for before someone kindly delivers the decapitating blow?
User ID not verified.
3AW we note is still No1. They have suffered setbacks before and bounced back. No doubt they will again. An amazingly successful radio station. Despite their ownership.
User ID not verified.
“Poor old Fairfax don’t seem to be able to take a trick. How long can a zombie company stumble on for before someone kindly delivers the decapitating blow?”
They’re trying very hard with a sharp turn right in their political coverage. A cynical attempt at growing circulation.
User ID not verified.
Love to be a fly on the wall in the Fairfax Boardroom. What with the Asleep at the Wheel Award at the Reserve Bank Note Printing corruption saga and the latest ratings and circulations…..nothing pretty at all.
User ID not verified.