Adelaide radio ratings: Mix102.3’s Fun Breakfast maintains breakfast crown
Adelaide radio ratings survey 1 2014, all people Mon-Sun share. Source: GfK
The Australian Radio Network’s (ARN) Mix102.3 held onto its status as the number one FM station in Adelaide despite a loss of 2.4 share points, taking its audience share to 13.4 per cent, according to the the first figures from new ratings provider Gfk.
The station saw its audience decrease across every time slot, with the exception of its breakfast programming which had an increase of 0.5 share points with the Fun Breakfast with Jodie, Mark and Snowy maintaining its lead as number one FM breakfast show with an audience share of 13.5 per cent.
It was overtaken in total people from Monday to Sunday by ABC891, which gained 1.3 points to a 13.7 share.
Nova Entertainment Group’s Nova came in second in the breakfast timeslot, with its breakfast duo Dylan Lewis and Shane Lowe boosting its audience share from 10 per cent to 11.1 per cent.
Sister station Fiveaa was the second favourite AM breakfast show, with the new breakfast team of David Penberthy, Mark Aiston & Jane Reilly holding an an audience share of 16.5 per cent, up by 2.8 share points from the last ratings period. Penberthy and Aiston joined Reilly on the show following the departure of Keith Conlon at the end of last year.
It was beaten by ABC891’s Breakfast with Matthew Abraham and David Bevan who had an audience share of 19.1 per cent, up from 17.1 per cent.
Triple M’s Hot Breakfast with Blakey, Nick & Louie saw its audience decline to a 6 per cent share, down from 7.8 per cent in the last ratings period.
Nova’s syndicated new drive program with Kate, Tim & Marty won the timeslot with its audience growing by 2.5 share points from a share of 12.7 per cent to a share of 15.2 per cent. Kate Richie replaced Meshel Laurie in the drive team this year as she moved host Melbourne’s Nova 100′s breakfast show with Tommy Little.
Mix102.3’s drive show Driving You Home with Sean Craig Murphy was the second favourite drive program in Adelaide despite the show’s audience share declining by 3.9 share points to an 11.7 per cent share.
SAFM’s new national drive team of Dan Debuf and Maz Compton ranked number three, with an audience share of 9.1 per cent, down 0.5 share points. The pair moved their nationally broadcast two-hour 6pm show to drive time replacing Fifi Box and Jules Lund in Drive as Box moved to Melbourne to host breakfast with Dave Thornton, and Lund joined Sophie Monk, Merrick Watts and Mel B on 2DayFM breakfast in Sydney.
Gfk Adelaide: Monday to Friday and breakfast
The Dan and Maz show expanded to include Michael Christian, who previously hosted the Hot 30 Countdown on the Today Network and was involved in the royal prank phone call implicated in the death of a British nurse, as anchor.
Triple M’s new drive team of Matt Tilley and Joe Hildebrand delivered an audience share of 8.4 per cent in Adelaide, down by 0.6 share points from the last ratings period. The pair replaced Merrick and The Highway Patrol with Merrick Watts, Julian Schiller and Rachel Corbett, which was axed by Triple M after two years. The duo’s new show, The One Percenters, ranked fifth in the Adelaide drive market.
In the evening slot from 7pm until midnight Fiveaa edged in on the ABC’s share with an audience share of 15.7 per cent just behind ABC891’s 16.1 per cent. Nova’s evening programming of national Smallzy’s Surgery (7pm – 10pm) and Ben Wood (1opm – 1am) was the most listened to on the FM channels, with an audience share of 13.6 per cent.
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Had to read down to the sixth paragraph to find out who actually lead the survey, after avoiding the misdirection in the first paragraph: the “number one FM station” wasn’t the number one station.
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