Melbourne radio ratings: Status quo reins despite widespread team changes

Melbourne total people share Mon-Sun. Source: GfK

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

A new ratings provider and host of new teams have failed to shake up much in the Melbourne market with 3AW continuing its dominance in the market despite dropping 1.9 share points and FoxFM retaining its FM lead.

The new breakfast duo of Fifi Box and Dave Thornton on FoxFM finished the period just 0.1 point behind sister Southern Cross Austereo station TripleM, with the established team of Eddie McGuire, Mick Molloy and Luke Darcy dropping 1.3 points to 8 per cent share.

Nova Entertainment Group’s Nova 100 also dropped one point in breakfast with new lineup Meshel Laurie and Tommy Little finishing on 7.4, while in Drive new national show with Kate, Tim and Marty dipped just 0.1 point to 10.7 – maintaining its top spot in the timeslot across all stations including talkback. The station dropped to 7.9 points for total people, down 0.3 points.

In drive Fox was second with a 10 share, down 0.2, with Dan and Maz holding their audience with their new show, while Mix101.1 picked up 1.3 points to 7.7, with Tim ‘Rosso’ Ross’ nationally syndicated show providing strong numbers for the Australian radio Network.

SmoothFM gained 0.6 points in total people to 6.5 and the same in breakfast to 4.3 in breakfast.

Melbourne radio ratings: Mon-Fri share and Breakfast

Melbourne radio ratings: Mon-Fri share and Breakfast (click to enlarge)

Fairfax Radio’s easy listening station Magic1278 was the big winner, picking up 2.2 points in total people from Monday to Sunday, including a 2.8 per cent gain in breakfast and 1.3 per cent rise in drive.

Sister Fairfax station 3AW dropped 1.9 points in total people to 11.9, and lost  2.7 points in breakfast but still held a dominant 17 share, with nearest competitor ABC774 gaining 1.5 points to 14.4, and a total audience share of 10.6 making it the second most listened to station.





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