Adelaide radio ratings: Nova dethrones Mix, ending a 27 survey run

Nova 91.9 has overtaken the dominant Mix 102.3 to become the most-listened to station in the Adelaide market, ending Mix’s run of 27 consecutive survey victories.

GfK’s seventh radio survey of the year, which ran from 18 August to 21 September and 29 September to 2 November, saw Nova secure a 12% share in the people 10+ demographic thanks to a 0.7 percentage point increase. That was enough to dethrone Mix, which finished just 0.1% behind on a 11.9% share, due to a 0.4 point slide.

Kate, Tim and Marty’s result in the drive slot helped Nova edge ahead of the favourite Mix

Third is line was Five AA, climbing 0.3 points to a 10.3% share, then ABC Adelaide on 10%. ABC’s Radio National Adelaide experienced the biggest decline, down 0.6 points to a 1.9% share.

Adelaide radio ratings survey 7 2019. Total audience share. Source: GfK (Click to enlarge)

Nova’s drive-time performance carried the station to an overall win. Kate Ritchie, Tim Blackwell and Marty Sheargold increased their lead, soaring to a 16.4% share (up  1.7 percentage points).

Mix’s Will McMahon and Woody Whitelaw remained second in the slot on a 12.2% share, but their one percentage point climb wasn’t enough to narrow Kate, Tim and Marty’s lead.

Hit 107 duos Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek, rose 0.1 points to a 10.9% share as they continue their recovery from earlier drops. That slight increase was enough to remain ahead of Five AA, which has a 10.1% share in the slot, back 0.4 points this survey.

Adelaide radio ratings survey 7 2019. Source: GfK (Click to enlarge)

At the start of the day, ABC Adelaide remains dominant in the critical breakfast slot, with host Ali Clarke up 0.7 points to land on a share on 14.2%, ahead of Five AA’s 12.7%.

Mix’s Jodie Oddy and Mark ‘Soda’ Soderstrom slid 0.5 points to 11.4%, while Nova finished on 10.9%. Nova breakfast host Dylan Lewis’ announced he would be leaving Nova 91.9 at the end of the year in September.


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