Adelaide’s Advertiser gets Saturday revamp
News Limited’s Adelaide newspaper The Advertiser is beefing up its Saturday sports and Carsguide sections, supporting the changes with a new ad campaign.
The revamp will see the sports section increase its pagination by 50 per cent, extending its coverage on sports such as soccer, rugby union and league, motorsport and netball.
Meanwhile, the Carsguide motoring liftout will be redesigned and expand its editorial content to include more motoring lifestyle, gadgets, dream cars and more real car reviews including focuses on the specific needs of different audiences such as young families.
The paper’s SAWeekend magazine insert will also increase its pagination to include comics, crosswords and puzzles.
KWP Advertising has created TV, radio, outdoor, online ads and POS material to support the launch this weekend.
In the latest Audit Bureau of Circulation results in the three months the end of March, the Saturday edition saw a 2.64 per cent year-on-year fall to 252,640.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
For a newspaper that has about 4 pages of news.. 50% more sport is exactly what it needs!
User ID not verified.
hahaha…couldn’t agree more.
User ID not verified.
50% more sport… still no f-ing idea.
User ID not verified.
I’m sure they’ll still be thinly veiling advertising as editorial too.
User ID not verified.
Maybe they’re just going to have press-releases printed directly and lay off the journo’s.
It’s not called The Editorial is it?
User ID not verified.
i went to a party the other day and this tool sprouted that he was a journo at the advertiser….i said yeah so is amber petty and nicole cornes u tool……he walked off !
User ID not verified.
does that mean more content ripped from herald sun and facebook?
User ID not verified.