Adgile Media completes $4.5m capital raise for global expansion

March 27, 2019 7:00

Real-time TV ad measurement and analytics company Adgile Media has completed a $4.5m capital raise, bringing its company value to $22.5m.

Investor Rajah Blue Media Holdings has backed Adgile’s plan to roll out its technology into the US, UK, Singapore, Canada, Ireland, South Africa, Indonesia, Hong Kong and Japan.

The technology tracks, interprets and collects data from TV broadcasts in real-time, including every major broadcast signal in Australia and New Zealand. By watching and cataloguing television data 24/7, the technology collects granular data that drills down to brand, product, offer and price, the company said. Adgile then overlays its first-party data with audience analysis, website data and sales data to produce measurements of TV effectiveness.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.