Adhesive publicly publishes salary bands as part of culture code overhaul

As part of its recent rebrand, independent PR and comms agency Adhesive has created a new culture code, focusing on safety, development, and transparency – including sharing its monthly financial performance with the team and publicly publishing salary bands for the first time ever.

Having recognised that the industry has changed, the agency has changed, and clients’ needs have changed, Adhesive’s founder and MD, Mike Maurice, knew he needed to look at Adhesive’s brand with a fresh perspective.

Also recognising the agency’s success has always been in direct parallel with how strong its culture is, he knew any kind of refresh would come out of its purpose, which in turn, informs culture.

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