‘Stories that Stick’: Adhesive founder shares details of agency rebrand and what’s next for comms
Independent PR and comms agency Adhesive has refreshed its brand, redefining its purpose to double down on storytelling. Mumbrella’s Lauren McNamara sat down exclusively with founder and MD Mike Maurice to learn all about it.
When Adhesive celebrated its tenth anniversary in 2022, founder and MD Mike Maurice began having conversations with those around him about the agency’s next era.
What should it look like? What needs to be developed? Where can we innovate?
Recognising that the industry has changed, the agency has changed, and clients’ needs have changed, he knew he needed to look at the agency’s brand with a fresh perspective.
