Adland legend Grant Booker dies aged 68

Grant Booker, award-winning advertising creative director, passed away last week aged 68 after a short battle with cancer.

He began his advertising career in the 1980s, working at Fortune, MDA, Mojo and FCB, before starting his own agency, Booker & Booth, and joining M&C Saatchi in 1998.

At M&C Saatchi, Booker worked on accounts including Qantas, The Australian, The ABC, Vodafone Tip Top and New Zealand Tourism.

In 2005, Booker moved to BMF Sydney, where he was involved with clients such as Dairy Farmers, Austar, Lion Nathan and The Newspaper Works (now known as News Media Works).

Booker started his own consultancy in 2005 called In Our Time. There, he built a client list that included Jalna Yoghurt, Changs and The Newspaper Works.

In 2012, he launched another creative consultancy, Grown Ups. He started content production company Cain & Able in 2015, and, most recently, was trading as Grant Booker Creative.

Across his career, Booker’s campaigns won at Cannes, AWARD, Clio, Caxton, Irish, Folio, ATV and MADC Awards.

Booker is survived by his daughters Chloe and Alexandria, grandson Theodore, and long-term partner Toni Higginbotham.

Grant’s funeral service will be held in the Great Hall at SCEGGS (St Peters Street, Darlinghurst) on Friday 5 April, 10.30am. A private cremation will follow.


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