Adlux to power Coles flybuys toolbar

Online marketing technology company Adlux has signed a deal with Coles to power the toolbar for its customer loyalty program flybuys.

The announcement:

One of Australia’s biggest brands, Coles, is working with online marketing and technology specialists Adlux to power its customer loyalty toolbar, after a major deal with a new publisher was signed.

The Coles flybuys browser toolbar, provided by Rakuten, is downloaded by loyalty program members enabling them to earn points and exclusive offers as they search online.

The partnership with Coles sees Adlux, currently Australia’s number one search network, run the toolbar with immediate effect after the closure of the Yahoo! Search Marketing business in Australia following the firm’s merger with Google.

CEO Nicholas Stavropoulos said the newest publisher signing up to the Adlux Search Network demonstrates the company’s maturity within the Australian market.

“Big name Australian brands, such as Coles, are dealing with us because of our premium client base, the premium services we provide, and the premium advertisers we work with.

“Whilst this is great news for Coles, the real winners in this deal are Adlux’s existing clients. They are set to benefit directly from increased levels of high quality search traffic boosting the effectiveness and performance of their campaigns. We already offer significant reach and this partnership will help drive those results even further.”

Stavropoulos added that it’s encouraging to see sizeable businesses becoming more creative with their search marketing techniques at an exciting time for the sector.

“We only have to look to markets such as the UK to understand why the online advertising space is doing so well at the moment. Spend on digital advertising surpassed that of TV and other forms many years ago. We are playing in a rapidly evolving market and digital advertising in Australia is extremely buoyant. Brands such as Coles recognise its importance and we’re only going to continue heading in that direction.”

Source: Adlux press release.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.