ADMA and Mark Ritson launch WFH Marketing Masterclass series

March 26, 2020 4:21

“The unprecedented effects of COVID-19 mean that industries, businesses, and communication models need to react at a record pace”. That’s the message from the Association for Data-Driven Marketing and Advertising (ADMA), which has launched a 12-week marketing masterclass featuring marketing professor Mark Ritson.

The WFH Marketing Masterclass is an online offering with sessions to be delivered live, and available for seven subsequent days. It’s aimed primarily at marketing executives, with ADMA noting that there’s a greater need than ever for marketers to innovate and connect.

“It’s vital we adapt our thinking across the board in terms of revenue generation, product, pricing, distribution and customer engagement,” ADMA CEO Andrea Martens said.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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