ADMA and Mark Ritson launch WFH Marketing Masterclass series

“The unprecedented effects of COVID-19 mean that industries, businesses, and communication models need to react at a record pace”. That’s the message from the Association for Data-Driven Marketing and Advertising (ADMA), which has launched a 12-week marketing masterclass featuring marketing professor Mark Ritson.

The WFH Marketing Masterclass is an online offering with sessions to be delivered live, and available for seven subsequent days. It’s aimed primarily at marketing executives, with ADMA noting that there’s a greater need than ever for marketers to innovate and connect.

“It’s vital we adapt our thinking across the board in terms of revenue generation, product, pricing, distribution and customer engagement,” ADMA CEO Andrea Martens said.

Ritson has spent almost 25 years as a marketing professor and has also consulted for the likes of LVMH, Westpac and Sephora. He will offer marketers the opportunity to arm themselves with the strategic and tactical tools required in the current challenging environment, ADMA said.

Ritson said the Masterclass is a great way to make use of the strange times the industry finds itself in.

“So many marketers are working from home at the moment and for the near future,” Ritson said. “That poses many challenges but also presents an opportunity for self-development. With no commuting time and a more flexible work day, there is room for Australian managers to designate a few hours each week to advance their knowledge and become an even better marketer.”

The class kicks off at lunchtime on Monday, 20 April, with two sessions per week for 12 weeks. It costs $445 for members ($495 for non-members). Further details can be found here.

Ritson and Martens appear on this week’s Mumbrellacast to discuss how the coronavirus outbreak will change consumer behaviour, how marketers are dealing with the crisis and to provide more details on the ADMA WFH Marketing Masterclass. 


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