ADMA champions leading female marketers with ‘pay it forward’ initiative

February 19, 2025 8:42

In recognition of the upcoming International Women’s Day, the Association for Data-Driven Marketing and Advertising (ADMA) has called on the industry to ‘pay it forward’ and celebrate women who are shaping the industry.

Building on the momentum that started last year, ADMA is once again asking marketers to nominate the women who they think inspires, leads, and drives change in the industry.

This year, there’s a “special twist”, as ADMA has specifically asked last year’s nominees to return the favour, pay it forward, and help create a ripple effect of recognition and empowerment.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.