AdNews editor Sophocleous quits; agency of the year shortlist revealed
The editor of Australia’s oldest advertising magazine, AdNews, is to step down after seven years with the company, Mumbrella can reveal.
Andrea Sophocleous will leave the Yaffa Publishing Group title after its annual Agency of the Year Awards have taken place at the end of the month. She told Mumbrella: “It’s time for a change. AdNews is going from strength to strength so it’s nice to be leaving on a high.” AdNews recently celebrated its 80th anniversary.
She said her departure was a lifestyle choice and she planned to pursue a freelance career. She will be succeeded as editor by Matt Porter.
Meanwhile, AdNews has published its awards shortlist:
CREATIVE NETWORK OF THE YEAR
- Clemenger BBDO
- DDB
- M&C Saatchi
MEDIA NETWORK OF THE YEAR
- Mitchell Communication Group
- OMD
- Universal McCann
NSW AGENCY OF THE YEAR
- BMF
- DDB Sydney
- Host
- The Brand Shop
VICTORIAN AGENCY OF THE YEAR
- Clemenger BBDO Melbourne
- DDB Melbourne
- George Patterson Y&R Melbourne
- M&C Saatchi Melbourne
STATE AGENCY OF THE YEAR
- Clemenger BBDO Adelaide
- CumminsNitro Brisbane
- Junior
- Marketforce
MEDIA AGENCY OF THE YEAR
- Amnesia Razorfish
- Ikon Communications
- Mitchell & Partners Victoria
DIRECT AGENCY OF THE YEAR
- BMF
- M&C Saatchi
- MercerBell
- Rapp Australia
INTERACTIVE AGENCY OF THE YEAR
- Amnesia Razorfish
- Deepend Sydney
- Host
- Soap
- Tribal DDB
SPECIALIST AGENCY OF THE YEAR
- Downstream Marketing
- Thought By Them
- Waterfront Entertainment Marketing
PROMOTION AGENCY OF THE YEAR
- Apollo Marketing
- Momentum Worldwide
- The Marketing Zoo
PR AGENCY OF THE YEAR
- Access PR
- Mango Communications
- One Green Bean
- Weber Shandwick
EMERGING AGENCY OF THE YEAR
- Colman Rasic Carrasco
- The Hallway
- Us
- Vox
EXPERIENTIAL AGENCY OF THE YEAR
- Momentum Worldwide
- Play Communications
- Traffik
AD CAMPAIGN OF THE YEAR
- BMF, “Ducks”, Goodman Fielder Wonder Performance Bread
- BMF, “TED 696 Project”, Lion Nathan Tooheys Extra Dry
- Clemenger BBDO Adelaide, “Pimp my kettle”, Fantastic Noodles
- Saatchi & Saatchi, “UN Voices”, United Nations
MEDIA CAMPAIGN OF THE YEAR
- Ikon Communications, “Ducks” Goodman Fielder Wonder Performance Bread
- Naked, “Thirst for truth”, Sprite
The awards take place on February 26 at Star City Casino in Sydney.
So it’s official: Tim Adington is now the hottest trade press editor
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Adington, your so hot right now.
jeez, a Kiwi versus a Pom now in the editor’s seat, thats a scary thought for the Australian ad industry.
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Hey, I know ‘Addo’ and he did his time on the mean streets of Melbourne during his school years before moving to Blighty.
So, in a suprise twist, B&T is actually now more Aussie than AdNews.
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