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AdNews editor Sophocleous quits; agency of the year shortlist revealed

The editor of Australia’s oldest advertising magazine, AdNews, is to step down after seven years with the company, Mumbrella can reveal.  

Andrea Sophocleous will leave the Yaffa Publishing Group title after its annual Agency of the Year Awards have taken place at the end of the month. She told Mumbrella: “It’s time for a change. AdNews is going from strength to strength so it’s nice to be leaving on a high.” AdNews recently celebrated its 80th anniversary.

She said her departure was a lifestyle choice and she planned to pursue a freelance career. She will be succeeded as editor by Matt Porter.

Meanwhile, AdNews has published its awards shortlist:

CREATIVE NETWORK OF THE YEAR

  • Clemenger BBDO
  • DDB
  • M&C Saatchi

MEDIA NETWORK OF THE YEAR

  • Mitchell Communication Group
  • OMD
  • Universal McCann

NSW AGENCY OF THE YEAR

  • BMF
  • DDB Sydney
  • Host
  • The Brand Shop

VICTORIAN AGENCY OF THE YEAR

  • Clemenger BBDO Melbourne
  • DDB Melbourne
  • George Patterson Y&R Melbourne
  • M&C Saatchi Melbourne

STATE AGENCY OF THE YEAR

  • Clemenger BBDO Adelaide
  • CumminsNitro Brisbane
  • Junior
  • Marketforce

MEDIA AGENCY OF THE YEAR

  • Amnesia Razorfish
  • Ikon Communications
  • Mitchell & Partners Victoria

DIRECT AGENCY OF THE YEAR

  • BMF
  • M&C Saatchi
  • MercerBell
  • Rapp Australia

INTERACTIVE AGENCY OF THE YEAR

  • Amnesia Razorfish
  • Deepend Sydney
  • Host
  • Soap
  • Tribal DDB

SPECIALIST AGENCY OF THE YEAR

  • Downstream Marketing
  • Thought By Them
  • Waterfront Entertainment Marketing

PROMOTION AGENCY OF THE YEAR

  • Apollo Marketing
  • Momentum Worldwide
  • The Marketing Zoo

PR AGENCY OF THE YEAR

  • Access PR
  • Mango Communications
  • One Green Bean
  • Weber Shandwick

EMERGING AGENCY OF THE YEAR

  • Colman Rasic Carrasco
  • The Hallway
  • Us
  • Vox

EXPERIENTIAL AGENCY OF THE YEAR

  • Momentum Worldwide
  • Play Communications
  • Traffik

AD CAMPAIGN OF THE YEAR

  • BMF, “Ducks”, Goodman Fielder Wonder Performance Bread
  • BMF, “TED 696 Project”, Lion Nathan Tooheys Extra Dry
  • Clemenger BBDO Adelaide, “Pimp my kettle”, Fantastic Noodles
  • Saatchi & Saatchi, “UN Voices”, United Nations

MEDIA CAMPAIGN OF THE YEAR

  • Ikon Communications, “Ducks” Goodman Fielder Wonder Performance Bread
  • Naked, “Thirst for truth”, Sprite

The awards take place on February 26 at Star City Casino in Sydney.

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