Adobe appoints Edelman PR
Software company Adobe has appointed Edelman as its PR and and social agency for Australia and New Zealand.
The announcement:
After an extensive competitive pitching process, Edelman has been appointed as the public relations and social agency of record for Adobe in Australia and New Zealand. Edelman will assist Adobe with brand building and thought leadership programs across its digital media, digital publishing and digital marketing business.
Announcing the partnership, Suzie Brady, communications manager for Adobe Australia and New Zealand, said, “We were looking for a partner with a focus on digital who understood our business and could take our brand to the next level. Edelman clearly stood out with their integrated strategic approach and demonstrated digital capabilities with their real-time creative newsroom content storytelling platform that aligned with our brand.”
“Adobe is a champion of innovation and we have really interesting stories to tell. We are pleased to have Edelman onboard for this journey,” she added.
Matthew Gain, general manager, Edelman Sydney, said, “We are incredibly excited to add Adobe to our growing client portfolio. We have a strong relationship with Adobe in key global markets and we’re glad to extend this relationship in Australia and New Zealand.”
“We have been investing in building a strong integrated capability and expertise combining traditonal, owned, social and paid channels. Our ethos has been to ‘show up differently’ and it is great to see brands like Adobe see value in our integrated offer,” he added.
Source: Edelman press release.
