Adobe updates mobile marketing tools with iBeacon tech

Adobe has overhauled its mobile marketing capabilities for the Marketing Cloud to include iBeacon updates and deliver more personalised experiences for brands.

The release:

Adobe (Nasdaq:ADBE) today launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalised mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons. Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium and other points-of-interest. Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.

“With Intelligent Location Marketing we are delivering new, innovative ways for marketers to engage customers and prospects across mobile screens,” said Suresh Vittal, vice president, Digital Marketing at Adobe. “The tight integration of our six Marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual interests of customers in mind regardless of the device they are using.”