Adrian Farouk takes on second Publicis CEO position, adding Epsilon to remit

Chief executive of Publicis Groupe’s Digitas, Adrian Farouk, has expanded his remit to take on a second CEO position at the group’s data tech platform business, Epsilon.

Farouk takes charge of the data platform – which Publicis acquired last year for US$3.95bn – immediately, leading teams in both Sydney and Melbourne.

The business is built on the Epsilon People Cloud platform, which enables marketers to “predict, activate and prove measurable business outcomes with award-winning data and technology that is underpinned by powerful AI”, as Publicis explains, turbocharging the holding company’s “creative, media, data and technology capabilities”.

Farouk will continue to also serve as CEO at Digitas

Groupe CEO, Michael Rebelo, said Publicis is “very fortunate to be able to look within Publicis Groupe and tap into Adrian’s diverse experience”.

“As a digital marketing leader, Adrian spearheaded the launch of Digitas in the Australian market eight years ago, growing it from the ground up to become one of the country’s most reputable marketing and technology agencies,” he said.

“I’m confident that Adrian will be able to bring that same deep understanding of data and technology to Epsilon.”

Farouk joined Digitas in 1999, based in London, and launched its Australia outpost in 2012. He said he’s “excited to bring Epsilon’s capabilities to our clients in Australia, enabling them to take back control of their customer relationships and deliver with greater precision and impact.”

Epsilon’s managing director across the APAC and MEA regions, Ashish Sinha, explained that launching in the local market will strengthen the company’s position in the region at a crucial time.

“We’re pleased to bring Epsilon capabilities to this market, further strengthening our APAC offering at a time when consumer expectations are growing and clients are demanding data and technology solutions that lead to real business outcomes,” Sinha said.

“Epsilon enables clients to deliver personalised – and purposeful – experiences at scale.”

Publicis Groupe’s recently-released half year results showed its net financial debt jumping from €74m (AU$120.16m) to €3.221bn (AU$5.23bn) – most likely driven up by the Epsilon acquisition. Organic growth was down 8% for the half, and 13% in the second quarter, spanning from April to June.


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