WPP AUNZ agency Team Red disbands, but group continues work with Vodafone
WPP AUNZ’s bespoke agency, Team Red, which was established to cover Vodafone’s marketing accounts has been disbanded, but the accounts the team serviced have remained within the holding group.
The news comes as Vodafone reveals its new brand identity, courtesy of WPP AUNZ’s creative agency VMLY&R, production business Hogarth and media agency Wavemaker.
WPP AUNZ commented to Mumbrella: “WPP AUNZ continues to provide Vodafone with a full suite of services including media, creative, and production. Expertise from across the company’s brands work on the account but will no longer operate under the ‘Team Red’ name.”
Vodafone’s new brand identity is built on the platform ‘You Rule’, communicating that its customers have the power and are ‘at the heart of everything it does.’
yet one more example of where ‘horizontality’ hasn’t worked
the whole Group based focus of running accounts is a giant furphy that looks great on a powerpoint chart but is shambolic in reality.
So WPPAUNZ is claiming it proactively dismantled Team Red is it ?
And Wunderman Thompson voluntarily ceded it’s lead agency status to VMLY&R ?
That’s very interesting.
I believe White Grey were also working on it last year
For many years they ran pitches between their own agencies (sometimes 3 or 4 of them) for this account and many others, no wonder the financials are where they are. Not the most profitable of practices.