Adrian McCaffrey new St George Bank marketing boss

St George Bank has appointed Adrian McCaffrey as its new head of marketing, brand and planning after the departure of his predecessor to Singapore.

McCaffrey schooled and worked in New Zealand and worked at Wespac NZ for more than six years before moving to Sydney earlier this year. St George is owned by Westpac.

His former positions included senior manager of marketing, planning manager, and manager of housing and insurance.

McCaffrey replaces Sivea Pascale, who resigned late last year after a 13 year stint at the bank.

St George is poised to launch a new advertising campaign shortly. In late February Saatchi & Saatchi won the creative account.


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